1. INTRODUCTION
Jefo Nutrition Inc. is a global leader in high-performance non-medicated solutions for animal nutrition.
We are committed to protecting your privacy and supporting a transparent approach regarding how we collect, use, and disclose your information. This Privacy Policy applies to information, including Personal Information, collected about you by Jefo Nutrition Inc. The purpose of this Privacy Policy is to inform you about our practices related to the collection, treatment, processing, and disclosure of information provided through the access to or use of our website, products, and services, or that may be collected or provided by us.
This Privacy Policy provides details about how we collect and process your personal data when you use our site
https://www.jefo.ca.
By providing us with your data, you warrant that you are over 13 years of age.
Jefo Nutrition Inc. is the data controller, and we are responsible for your personal data (referred to as “we”, “us”, or “our” in this Privacy Policy).
We have appointed a data protection officer responsible for privacy matters. If you have any questions about this Privacy notice, please contact the data protection officer using the details provided below.
Contact Details
Here is our complete contact information:
Legal entity’s full name of: Jefo Nutrition Inc. Appointed data protection officer: Jean Fontaine
Email address: [email protected]
Postal address: 5020, Jefo Avenue, Saint-Hyacinthe (Quebec) J2R 7B6, Canada
It is very important that the information we hold about you is accurate and up to date. Please let us know if any relevant required information changes by emailing us at [email protected].
2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE, AND ON WHAT GROUND WE PROCESS IT
Personal data refers to information capable of identifying an individual. It does not include anonymized data.
We may process the following categories of personal data about you:
- Communication Data: This includes any communication you send to us, whether through the contact form on our website, email, text, social media messaging, social media posting, or any other We process this data for the purposes of communicating with you, record-keeping, and for the establishment, pursuance, or defense of legal claims. Our lawful ground for this processing is our legitimate interests, which, in this case, are to reply to communications sent to us, keep records and to establish, pursue, or defend legal claims.
- Customer Data: This includes data relating to any purchases of goods and/or services, such as your name, title, billing address, delivery address, email address, phone number, and contact We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such contract.
- User Data: This includes data about how you use our website and any online services, together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, ensure the security of our website, maintain back-ups of our website and/or databases, and enable the publication and administration of our website, other online services, and businesses. Our lawful ground for this processing is our legitimate interest, which, in this case, are to enable us to properly administer our website, our business and deliver an optimal user experience.
- Technical Data: This includes data about your use of our website and online services, such as your IP address, login data, details about your browser, length of visits to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings, and other technologies on the devices you use to access our This data is sourced from our analytics tracking system. We process this data to analyze your use of our website and other online services, administer and protect our business and website, deliver relevant website content and advertisements to you, and understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interest, which, in this case, is to enable us to properly administer our website and our business, grow our business, decide our marketing strategy and deliver optimal user experience.
- Marketing Data: This includes data about your preferences for receiving marketing communications from us and our third party, as well as your communication We process this data to enable you to participate in our promotions such as competitions, prize draws, and free giveaways, deliver relevant website content and advertisements to you, and measure or understand the effectiveness of this advertising. Our first lawful ground for this processing is our legitimate interest, which, in this case, is to study how customers use our products/services, develop them, grow our business, manage promotions, manage events, and decide our marketing strategy. Our second lawful ground for this processing is your consent, which refers to your clear approval for the processing of your personal information.
- We may use Customer Data, User Data, Technical Data, and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve Our lawful ground for this processing is our legitimate interest, which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely, to grow our business).
Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We do not collect any information about criminal convictions and offences.
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to fulfil the contract (for example, to deliver goods or services to you). If you do not provide us with the requested data, we may have to cancel a product or service you have ordered, but if we do, we will notify you at the time.
We will only use your personal data for the purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this, please email us at [email protected]. In case we need to use your details for an unrelated new purpose, we will seek your approval and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent when this is required or permitted by law. We do not carry out automated decision-making or any type of automated profiling.
3. HOW WE COLLECT YOUR PERSONAL DATA
We may collect data about you directly when you provide it to us (for example, by filling in forms on our site, sending us Emails or by reaching out to us in any means possible). We could also collect personal data during events we organize. We may collect information as part of a contract we have with your employer. We collect information (such as video recordings) if you physically visit us at one of our locations. We may also automatically collect certain data from you as you use our website through cookies and similar technologies. For more details about this, please see our cookie policy. [COOKIE POLICY].
- MARKETING COMMUNICATIONS:
Our lawful basis for processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely, to grow our business, provide great services and up to date information).
Under the Privacy and Electronic Communications Regulations of UK, the Personal Information Protection and Electronic Documents Act of Canada and the Quebec Personal Data Protection Act, we may send you marketing communications from us if (i) you have made a purchase or requested information from us about our goods or services, or (ii) you have agreed to receive marketing communications, and in each case, you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.
Before we share your personal data with any third party for their marketing purposes, we will obtain your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and adjusting your marketing preferences by checking or unchecking relevant boxes OR by following the opt-out links provided in any marketing messages sent to you OR by emailing us at [email protected] at any time.
If you opt out of receiving marketing communications, please note that this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations, etc.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below:
- Other companies in our group that provide services to This includes JEFO NUTRITION INC., JEFAGRO Technologies Inc., Jefo Import Export Inc., JEFO USA INC., JEFO de Mexico S.A. de C.V., JEFO Quingdao Animal Nutrition, JEFO Colombia Nutrition SAS, JEFO Gida Tarim Ve Hayvancilk, JEFO do Brasil Comercio de Nutrimentes, JEFO Thai Co., Ltd, JEFO LTD, JEFO AUSTRALIA PTY LTD, JEFO Egypt, JEFO South Africa, JEFO EUROPE S.A. and JEFO IBERIA S.L.U..
- Service providers that offer IT and system administration
- Professional advisers, including lawyers, bankers, auditors, and
- Government bodies that require us to report processing
- LinkedIn Website Retargeting; Salesforce; Font Awesome; Pardot; Meta Events Manager; Google Analytics 4; Direct registration; WordPress; Google Analytics 4; Google Analytics Advertising Reporting Features; Google Analytics Demographics and Interests reports; Google Analytics (Universal Analytics) with anonymized IP; Demandbase conversion tracking; Outbrain conversion tracking (Outbrain pixel); Lucky Orange; GoTo Webinar; SurveyMonkey; Mailchimp, Microsoft Office 365, Eventtia, YouTube Analytics, Instagram.
- OTHER THIRD PARTIES, MARKET RESEARCHERS, FRAUD PREVENTION AGENCIES, PRICE COMPARISON SITES,
- Third parties to whom we sell, transfer, or merge parts of our business or our
We require all third parties to whom we transfer your data to respect the security of your personal data and
to process it in accordance with the law. We only permit such third parties to process your personal data for specified purposes and in compliance with our instructions.
6. INTERNATIONAL TRANSFERS
We share your personal data within our group of companies, which may involve transferring your data outside of your residential area, province or country.
For Canadians and residents of the province of Quebec, we adhere to the protection of your data by subscribing to our obligations under The Personal Information Protection and Electronic Documents Act and the Privacy Protection Act.
- Before the transfer of your data, we proceed to privacy impact assessments to evaluate and minimize potential risk of mishandling of your data and to provide greater security for its usage. The evaluations are performed individually.
For the European Economic Area (EEA), we adhere to the provisions of the General Data Protection Regulations that protect your personal data. When we transfer your data to third parties outside of the EEA, we ensure that specific safeguards are in place to guarantee a comparable level of security for your personal data. These safeguards may include:
- Transferring your personal data to countries approved by the European Commission as providing adequate protection for personal data;
- Or using US-based providers who are part of EU-US Privacy Shield, as they have equivalent safeguards in place;
- Or employing specific contracts, codes of conduct, or certification mechanisms approved by the European Commission when using certain service providers located outside the EEA, providing personal data with the same level of protection it enjoys in Europe.
For the resident of the EEA, if none of the above safeguards is available, we may request your explicit consent for the specific transfer, and you have the right to withdraw this consent at any time.
7. DATA SECURITY
We have implemented security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We grant access to your personal data solely to employees and partners who require it for business purposes. They are authorized to process your personal data only according to our instructions, and they must maintain its confidentiality.
We have established procedures to address any suspected personal data breaches and will notify you and any relevant regulatory authority of a breach if required by law.
8. DATA RETENTION
We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including meeting legal, accounting, or reporting requirements.
When determining the appropriate retention period for your data, we consider its quantity, nature, and sensitivity, the potential risk of harm from unauthorized use or disclosure, the purposes of processing, whether those purposes can be achieved by other means, and legal requirements.
For tax purposes the law obliges us to retain basic customer information (including Contact, Identity, Financial, and Transaction Data) for seven years after the customer relationship ends.
For commercial, administrative and operational purposes, we will retain your information (including Contact details and other information provided to us) for up to 10 years after the end of the customer relationship.
For marketing and sales purposes, we will retain personal information (including Contact, Location, Connection data, Usage of our products and services, Marketing and communication preferences, Information provided) for up to 10 years after the customer relationship ends.
Personal information in our possession will be stored securely at JEFO Nutrition office in Saint-Hyacinthe and on our servers located in the province of Quebec, Canada, and on the servers of third parties with whom we have a business relationship. In the latter case, the information is stored on servers that almost always located North America; for META and Nobilito we also account of Europe; and for Tiktok we also account for Singapore and Malaysia as possible places of storage.
In certain circumstances, we may anonymize your personal data for research or statistical purposes, and in such cases, we may use this information indefinitely without further notice to you.
In the event of legal action, the retention period for information in our possession may be extended beyond the above-mentioned period without further notice.
9. YOUR LEGAL RIGHTS
Under data protection laws, you have rights regarding your personal data, including the right to request access, correction, erasure, restriction, data portability, and the right to object to processing. You may also withdraw your consent where the legal basis for processing is consent.
You can learn more about these rights at the following links:
UK / Europe
https://edps.europa.eu/data-protection/data-protection_en
Quebec / Canada
https://www.cai.gouv.qc.ca/citoyens/
https://www.priv.gc.ca/en/privacy-topics/information-and-advice-for-individuals/your-privacy-rights/
If you wish to exercise any of the rights mentioned above, please contact us at [email protected].
You will not be charged a fee to access your personal data or exercise any of these rights, unless your request is unfounded,
repetitive, or excessive, in which case we may charge a reasonable fee or refuse to comply with your request.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to request additional information related to your request to expedite our response.
We endeavor to respond to all legitimate requests within one month. On occasion, if your request is particularly complex or if you have made multiple requests, it may take us longer than a month. In such instances, we will notify you of the delay.
If you are dissatisfied with any aspect of how we collect and use your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk) or the Commission d’accès à l’information du Québec (CAI), responsible for data protection in the province of Quebec (www.cai.gouv.qc.ca). We would appreciate it if you would contact us first in the event of a complaint so that we can attempt to resolve the issue for you.
10. THIRD-PARTY LINKS
This website may contain links to third-party websites, plug-ins, and applications. Clicking on these links or enabling these connections may allow third parties to collect or share data about you. We do not have control over these third-party websites and are not responsible for their privacy statements. When you leave our website, we strongly encourage you to read the privacy notice of every website you visit.
11. COOKIES
You can configure your browser to block all or some browser cookies, or to receive alerts when websites set or access cookies. Please be aware that if you disable or reject cookies, certain parts of this website may become inaccessible or function improperly. For more information regarding the cookies we use, kindly refer to [JEFO’S COOKIE POLICY].
12. INDIVIDUALS CONSIDERED MINOR UNDER DATA PROTECTION LAW
Depending on your location, minors may be restricted from using our products without the consent of a parent or legal supervisor.
For the province of Quebec, we do not willfully collect information from minors under the age of 14. If you are under 14, you must provide a guardian’s authorization before continuing. You can find the authorization [ here – minor authorization form] and return it to [email protected].
If you are the parent or legal supervisor of the said children, you can contact us at [email protected] to submit an authorization, ask for the erasure of the said minor under your supervision, or request information regarding this disposition.
If you are the parent or legal supervisor of the said children, you can contact us to submit an authorization, request for the erasure of the said minor under your supervision, or request information regarding this disposition.