Jefo Nutrition Introduces New Product and Strategy for Brazil in its 1st Solo Participation at SIAVS
The Canadian company, a leader in microencapsulation and owner of patented original protection technology, aligns its approach in the country to offer the same standard of excellence for which it is known in more than 80 countries.
Jefo Nutrition, a global leader in precision intestinal nutrition solutions for farm animals, exhibited at the International Animal Protein Show (SIAVS) in São Paulo, Brazil, from August 6 to 9, 2024. This event is of utmost importance to the company as it marks its first major event in Brazil since implementing a new direct sales and service strategy.
Closer to Brazilian Customers
Jefo, owner of the original and patented Jefo Matrix microencapsulation technology, which has been successful in Brazil for over 15 years, adopted in 2023 a new strategy be closer to customers and offer them the same excellent service that it offers worldwide. Since then, the company has been operating without intermediaries, establishing its own sales and technical support teams in the country. All Jefo products, previously sold through a distributor, are now available directly through Jefo do Brasil.
“This new strategy reaffirms our commitment to providing solutions that address the challenges faced by Brazilian producers. By increasing proximity to customers and ensuring more efficient support and communication, Jefo aims to offer in Brazil the same service excellence for which it is known worldwide. Everything is based on our philosophy, Life, made easier,” says Lucas Rodriguez, General Manager of Jefo do Brasil.
Jefo Matrix Technology
With over four decades of experience in animal nutrition, Jefo has developed the pioneering microencapsulation technology called Jefo Matrix Technology, which integrates active compounds into a specific triglyceride matrix for slow and targeted release directly in the intestine, ensuring a more effectiveness. This innovation has continued to be improved over the years, and today, hundreds of field studies and research conducted at the world’s most prestigious universities demonstrate the benefits of Jefo solutions for the health and performance of poultry, swine, fish, dairy, and beef cattle.
Local Team - Worldwide Knowledge
“In addition to offering a complete line of products, our technical and sales teams are always available to share valuable information and experiences acquired around the world on animal nutrition, health, performance, and management practices,” says Emilie Fontaine, Vice President of Brand and Products at Jefo Nutrition, who was in Brazil specifically to participate in SIAVS.
The company invests in knowledge exchange and has brought professionals from Spain, Australia, and Canada to complement the highly competent Brazilian team, whose professionals are invited to speak at renowned events worldwide. “Collaboration is one of Jefo’s core values. That’s why our teams are always sharing new insights, different market applications, production management techniques, and studies published in various countries, not only internally but also with customers,” she adds.
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